My Preloved Wardrobe

My Preloved Wardrobe

Feeling frustrated and defeated with her work life balance, Lisa was venting to her mum Vicki one day and off handedly mentioned how she would love to own a preloved clothing store, “I honestly thought she would just laugh the idea off because let's face it , we both didn't work in retail/fashion. But she looked at me and said ‘let's do it, but we’ll do it together!’”  

That very day they brainstormed all the things they adore about their favourite pre-loved shops, and a list of things they didn’t like, or that didn’t work well… and there it was, they had created the vision for their very own store.

Located right across the road from Clontarf Beach Primary, they have often saved the day. I’m sure it’s happened to all of us, or you know someone its happened to, that feeling of dread when you pull up to school drop and realise “Oh sweet Mother Mary it’s silly sock day!”

The most memorable moment for the ladies was on the evening of a Superhero Themed School Disco. In popped a little girl with tears streaming down her face and very stressed & upset Mum who hadn’t realised it was fancy dress. Trying their luck searching through the costume section, they found the perfect one, the exact Wonder Woman costume she had been hoping for.  Mum was so relieved and thankful and the little girl was so happy, she danced herself all the way to the disco. 

You really never know what you’re going to find and I think it’s a great opportunity to try new things. I’ve brought home a fitted gold cocktail dress (!), a gorgeous white maxi skirt, a bright mini boho number, things I wouldn’t normally try (or ever dream of paying full price for) and I love them! Turns out I can wear colour…occasionally. Even one of hubby’s favourite button ups came from their men’s rack up the back. 

 

Since owning the store they have learnt of a Domestic Violence Refuge close by, the women would pop in and share their stories, which were heartbreaking. They also shared that the clothes they were usually donated weren’t their style, and often didn’t even fit.  It was hard to watch them leave with nothing, not having the space in their budget to buy.  Lisa and Vicki knew they had to do something but weren’t sure exactly what, or how to make it work. 

The store accepts both normal cash and eftpos transactions, but also has a credit system. So for every good quality item you bring in, you earn 1 store credit, which is equal to $1 in store. 

One day a lady asked if she could gift her credits, Lisa immediately emailed the Refuge to figure out a way the women could come up and shop, with the donated credits. Allowing them to choose something to match their personalities, when they needed it, and of course that actually fit.  Around 70% of customers are shopping with store credits they have earnt, so there is nothing different about the way they’re shopping, it’s just like most of the other customers. 

 

Lisa and Vicki have created an amazing space, not only does it mean that a whole bunch of amazing clothes won’t end up in landfill and that anyone can pop in and pick up a pre-loved gem, but it’s a space where women can get the help they need. The women who really need it, and to offer the assistance in a way where they can feel empowered? That’s really special. 

Lisa says that “everyday something great happens, even just the person who finds the perfect comfortable pair of shoes that they normally would never be able to afford”.

There’s just something that feels a bit magical about shopping pre-loved, you never quite know what you’re going to find, and when you do find something you truly love, it can feel like it was put there just for you…even if you're not totally sure you’ll actually wear the gold cocktail dress…

You can find My Preloved Wardrobe on Instagram or Shop Online   

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2 comments

I discovered a treasure trove after I walked into this store. I dislike clothes shopping but after my visit, I walked out with 8 pairs of jeans, swimwear, sports clothing, 3 tops, a beautiful dress, pair of shoes, jewellery. Thank you very much for a wonderful experience as well as for my beautiful clothes. Great shop, clean, tidy, wonderful friendly service.
Well done team you have a wonderful shop.

Trace

I discovered a treasure trove after I walked into this store. I dislike clothes shopping but after my visit, I walked out with 8 pairs of jeans, swimwear, sports clothing, 3 tops, a beautiful dress, pair of shoes, jewellery. Thank you very much for a wonderful experience as well as for my beautiful clothes. Great shop, clean, tidy, wonderful friendly service.
Well done team you have a wonderful shop.

Trace

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